Your dental practice website is your chance to make a great first impression on the scores of potential new patients scouring the web for a new dentist. This is your opportunity to convince these website visitors that your practice is the one for them.
While there is a lot to consider when creating your website, here are 3 important things to keep in mind:
- A modern website shows you have a modern practice
- Your website showcases your office’s personality
- Use this opportunity to emphasize your specialties
1. An Up-to-Date Dental Practice
Not having a practice website, or having one that is outdated, gives the impression that you are not staying current with modern trends. Even when someone is referred to you by a friend, they may search for your website to learn more about your practice and find your contact information.
If you don’t have a website, not only are you missing out on potential patients, you are showing that your practice is not very modern, and if you aren’t staying up with current Internet marketing trends, what else about your practice could be outdated?
2. Showcase Your Office Personality
The design and content of your site is an opportunity to give people a glimpse into your office environment, learn about your values and philosophy, and determine if your practice is what they are looking for.
- Do you have a bright, airy office with a great view? Show that off with professional office photos throughout the site.
- Do you incorporate humor into your practice on a daily basis? Then perhaps you’d want to keep the tone of your content light.
Use your website as an opportunity to show off the biggest assets of your office, giving people a glimpse into what they can expect when they visit your practice in person.
3. Show Off Your Specialties
Is there a procedure you specialize in that sets your practice apart? Then make sure that fact is made clear on your website. Whether your specialty is pediatric dentistry, dental implants, or teeth whitening, making this clearly known on your website will help to attract the right type of patient.
Not only is this good for showing patients who visit your site what you have to offer, but it helps SEO as well. If you are not interested in patients wanting general teeth cleanings, but rather want to focus on those looking for cosmetic dental treatments, then those are the keywords that need to be used throughout your site to help your site rank well for your target terms. This ensures that the search engines AND your visitors know what you offer.