The advertising landscape has evolved. Long gone are the days when businesses sink all their ad dollars into billboard and yellow page ads.
More and more dentists are diverting their marketing budget to digital platforms.
There are a couple reasons for this:
- You can target prospective patients more precisely
- You can see exactly where your ad dollars are going
Digital advertising today is more advanced than any 1950s ad executive could have ever imagined. Instead of creating a blanket message for a blanket audience, you can tailor your message to reach your ideal target patients.
And knowing precisely how your campaigns are performing makes it the best of both worlds.
As the English industrialist Lord Leverhulme once said: "Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
Google Ads and Facebook Ads
When it comes to setting a marketing budget for your practice, digital advertising should be a consideration. Not only is it less expensive than traditional advertising, it helps you reach your ideal patients with greater accuracy and better tracking.
Google and Facebook are the top two paid advertising platforms, each offering its own unique benefits.
Learn about Google Ads here.
Learn about Facebook Ads here.