Google Business Profile Photo Guide

Everything you need to know about GBP Photos: How to Look Good Online

Google Business Profile (formerly known as Google My Business) not only assist your clinic in being found in local search results or displaying reviews, but they also assist your potential patients in forming an opinion of your business, engaging with your services, and choosing you over your competitors. Photos are an important part of your profile.

According to Google: “Businesses with photos are more likely to receive requests for driving directions to their location, as well as clicks through to their websites, than businesses that don’t have photos.”

Google’s Guidelines For Images

Screenshots, stock photos, GIFs, other manually created imagery, or imagery taken by other parties should not be uploaded.
To be relevant, photos or videos must be taken by patients at the clinic.
If the primary subject of the content is irrelevant to the location, it may be removed.
Stylistic adjustments (such as applied filters) are acceptable, provided that these stylistic changes are minimal and aren’t appended elements such as borders, text, collaged images, etc.
Content that makes it difficult for others to understand the environment that you’re sharing may be rejected. Examples are excessively dark or blurry images, significantly rotated compositions, and images that use filters to dramatically alter the representation of the place.
Images must be of a sufficient resolution. The exact requirements may vary by photo type and point of upload.
For 360° photos, superimposed content must be limited to either the zenith or nadir (top or bottom 25% of the equirectangular image), but can’t be present in both.
For traditional digital photos and videos, superimposed content can’t take up more than 10% of the image or video, and must be limited to a single edge.
Superimposed text or graphics must be relevant.
Distracting superimposed text or graphics aren’t permitted.

Users can also upload their images to your business profile. Here are a few ideas for getting photos from your patients:

Provide a Photo-worthy Experience

Some suggestions:
» Cardboard cutouts of the dentist or cartoon tooth or giant toothbrush or something could be fun as part of a lucky dip. When they win a small prize you can take pictures in front of these cutouts.

» Some sort of a community wall where you do a paint handprint and take a photo of you putting your handprint – could be towards a community cause like raising awareness for oral health to less fortunate or a handprint as a leaf on a tree for one of the eco-friendly initiatives

» Have little cardboard cutouts like a photo booth that is for special occasion whitening like “getting married” or “birthday” or “treat yo’ self” or “Valentines/Galentine’s day” and encourage posting photos!

Simply Ask

Ask your patients, either through posters or flyers at your location, digitally via email, or by actually having a face-to-face interaction. This would be a great start encouraging those photo uploads.