There has never been a time when it has been more important for you and your office staff to be up-to-date on the latest technology trends than it is now. It’s imperative to reach your patients where they are spending their time and in a manner that they are comfortable with, and that means on the Internet. Consumers today are constantly on their phones and tablets, using technology to guide most every decision, including which dentist to go to.
What does this mean for your practice? It means that, if you haven’t already, you should take a few steps to advance your office into a technologically advanced space that your patients can easily access.
Here are a few key components of a tech-savvy dental office:
1. A Practice Website
A well-designed responsive website for your dental practice is the first step toward showing your patients and your potential patients that you are a modern practice that wants to provide useful information in a manner that is easily accessible from any device.
A nice design that is user friendly and provides all the information a potential patient may need, will show those who find you online what they need to know to make an informed decision to call your office and schedule an appointment.
2. A Dental Newsletter
With everyone attached to their smartphones, email is a great way to reach people on the go. A monthly email newsletter can provide your patients with useful information about oral health and remind them that they’re due for their checkup. Dental marketing companies like Smile Marketing can create and send these newsletters for you, making this an easy strategy for reaching your patients with little to no time investment on your part.
3. New Patient Tracker to Determine ROI
If you work with Smile Marketing to develop or update your practice website, you will get to take advantage of our innovative New Patient Tracker technology that is built right in!
All this technology requires on your part is the entering of new patient information into the easy-to-use interface. A member of your office staff simply adds each new patient to the tracker and our technology will be able to tell you whether or not the patient went to your website before they made their appointment, how they got to your website, which pages they visited, and more! This gives you a level of transparency that no other dental website service can and allows you to truly gauge the return on your investment.
Reach More New Patients By Utilizing the Latest Technology
Taking your dental marketing to the next level can be overwhelming, but in today’s technology-driven economy, it’s definitely necessary. If you’d like more information on upgrading your practice’s online presence and how an Internet-focused marketing plan can help your practice grow, contact us at Smile Marketing today!