The lifetime value of a patient depends on two variables: How many office visits they book and how many people they refer to you.
To boost the value of your patients, getting them to make regular appointments and refer their friends, you must keep in touch with them. Implementing the right dental practice newsletter templates and emailing your patients regularly is an efficient, low-cost way to do so.
After all, who doesn't like to receive a seasonal greeting or helpful health tips? Sending the occasional email greeting or newsletter to your patients tells them, "Hey, we're thinking about you" and reminds them to book their next appointment.
Use the five dental email marketing templates below to build a roster of loyal patients who return often and refer you when the opportunity arises.
1. Office Updates
Patients like to know what to expect when they come to your office. Keep your patients engaged and aware by sharing any important office updates or changes in an emailed newsletter. Recently add a new service? Remodeling the office? Let them know!
Email Template
Subject Line: Important Updates from [PRACTICE NAME]
Hi [PATIENT NAME],
As a valued member of our practice, we wanted to share with you some exciting updates!
[INSERT UPDATE, ANNOUNCEMENT, UPCOMING EVENT, ETC.]
Thanks for being a part of our practice and please give us a call if you have any questions.
[SIGN OFF]
P.S. Due for an exam? Give us a call at [PHONE NUMBER] and we'll get you scheduled!
By adding the P.S. message at the end, you are subtly reminding the patient to schedule his/her next appointment and providing the phone number directly in the email makes it easy for them to do so.
2. Happy Birthday
Who doesn’t like a special note on their birthday? Sending a personal birthday email lets patients know you are thinking about them. Patients view birthday emails differently than a mass communication email that every patient receives.
Moreover, birthdays are a time when people think about their health, so it's a gentle reminder to consider their oral hygiene.
Email Template
Subject Line: Celebrating Your Special Day
Hi [NAME],
Happy Birthday!
As birthdays come around each year, we stop and reflect about how fortunate we are to touch the lives of so many people in our community. Thank you for that opportunity.
I hope this has been a great year and that the next will be even better.
Happy Birthday!
[SIGN OFF]
Don't be afraid to add a little personality to the birthday emails. A picture of the staff in party hats perhaps? 
After all, these emails are supposed to make the patient smile and feel special.
3. Happy New Year
Like birthdays, the start of a new year is another time of the year when people reflect on their health. After all, it’s the day they hit the “reset” button. Remind patients that New Year’s Resolutions aren’t just for dieting and gym membership renewals.
It’s a time to think about all aspects of their health – including the health of their teeth and gums. Send a Happy New Year email to patients reminding them to add dental checkups to their resolutions list.
Email Template
Subject Line: What Have You added to Your Resolutions List?
With the New Year upon us, it’s a great time to start over. Set new goals. Break bad habits. Live healthier lives.
If you’re thinking about starting a physical fitness program, losing some weight, eating a better diet, or improving some other health behavior, remember your teeth and gums! A healthy mouth should be the starting point of any New Year’s resolution for better health.
That's why we’re offering dental checkups at a special low fee. We’ll perform a cleaning, as well as a brief exam of your teeth. The fee for the cleaning and exam is just [$$]. That’s a savings of over [$$].
Resolve to begin the year on a healthy note – and save money, too! Our offer only lasts until the end of January, so call now to set your appointment for this popular annual event.
Happy New Year!
4. New Staff Member
Announcing your latest hire keeps patients engaged with the latest developments in your practice. It keeps patients “in the know” and reminds them that you are ready to serve them.
Not to mention, it will help your new staff member feel a part of your practice from the beginning by being spotlighted in your patient communication.
Email Template
Subject Line: Introducing Our New Team Member
We've added a new member to our health care team.
[STAFF MEMBER'S NAME] joined us on [DATE] and will be helping us in the capacity of [POSITION]. He/she is a fine addition to our practice.
Before becoming part of our team he/she was busy [previous career, hobbies, activities, community involvement, etc.]. After growing up in [LOCATION], she/he relocated to our area [WHEN].
During the next few weeks while she/he is learning the ropes, we invite you to stop by and say hello.
[SIGN OFF]
P.S. If you're due for a cleaning, give us a call at [PHONE NUMBER] to book your appointment.
5. Bi-Annual Checkup
Sure, at the time of their last checkup, many patients were thinking, “Alright, I will be back in six months.” As you know, that’s not often the case. They had good intentions. But 12 months later and their “bi-annual” appointment is still absent from their calendar.
Well, give them a reminder: upon exiting your office they’ll have a healthier mouth and a brighter smile.
Email Template
Subject Line: That great feeling. Again!
Hi [NAME],
Remember the fresh breath and the sensation of your tongue gliding over the smoothness of just-cleaned teeth?
It's time to experience that delightful feeling again!
In other words, it's time for your dental checkup and professional teeth cleaning.
Not only will your smile be brighter and your mouth feel fresher, we’ll be able to detect small problems before they become big issues.
Give us a call today and we'll schedule your check up for a convenient day and time. Simply call (000) 000-0000 and we'll fit you right in.
[SIGN OFF]
Efficient Dental Email Marketing Campaigns
By adding new patients to an email automation platform – including their birthdays, date of first appointment, etc. – much of your communication can be sent automatically. You’ll stay connected with patients all year long without lifting a finger.