Category Archives: Dental Marketing

There’s More to it Than Just Unique Dental Content

As we’ve written before, well-written, unique dental website content is a must. Especially if you want to get new patients from the Internet. Not only does unique content help your website’s search engine ranking, it’s also the most important part in the new patient conversion process. But content alone is not enough.

Continue Reading >>

How to Film Patient Testimonial Videos Yourself!

Patient testimonial videos, if allowed in your jurisdiction, are a fabulous way to show potential new patients first-hand that you have happy, healthy dental patients who are more than willing to rave about your skills.

Continue Reading >>

YouTube Dental Video Marketing

If you don’t have a YouTube channel for your dental practice, you may want to consider it as another outlet for marketing your practice online. Your YouTube videos can send a great deal of traffic to your website from people who find them when searching YouTube or Google for a local dentist online. A training, […]

Continue Reading >>

Google Mobile Deadline Nearing. Are You Ready?

Google recently announced that on April 21, 2015 they will be rolling out an algorithm update that places greater emphasis on mobile-friendly websites. With the amount of people performing Google searches on their mobile devices increasing at a rapid rate, with no signs of slowing down, Google is going to cater to this audience by […]

Continue Reading >>

Infographic: Effective Dental Internet Marketing

When it comes to marketing your dental practice online, there is much more to it than having a great website. While a dental website is necessary, it is just one component of creating a successful online marketing plan. The infographic below details the top 5 components necessary to optimize your presence on the Internet and […]

Continue Reading >>

Practice Management Tips & Tricks: Having a Tech-Savvy Office

There has never been a time when it has been more important for you and your office staff to be up-to-date on the latest technology trends than it is now. It’s imperative to reach your patients where they are spending their time and in a manner that they are comfortable with, and that means on […]

Continue Reading >>

Online Marketing for Dental Specialists

Most dental marketing companies target their services to dentists. Because dental specialists such as periodontists, oral surgeons, and endodontists tend to have largely referral-based practices, it has been the dentists who invest in marketing to new patients.

Continue Reading >>

Infographic: How to Get New Patients from Your Practice Website

In this day and age, it is imperative for dentists and dental specialists to have a practice website. However, simply having a website for your dental practice doesn't mean that you will generate a significant number of new patients from it. There is an art and science to designing, developing, and maintaining a practice website […]

Continue Reading >>

Practice Management Tips & Tricks: A Conversion-Friendly Front Office

Here at Smile Marketing, we specialize in creating conversion-friendly websites for dentists. We can design and develop a beautiful site and work hard on SEO to ensure your site ranks well in the search engines. What we cannot do is handle the conversion process that takes place in your office. Meaning, once a potential patient […]

Continue Reading >>