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The Cost of Being Generic: Why Authenticity is Your Best Dental Marketing Strategy
In today’s competitive dental market, it takes more than just offering top-notch dental care to stand out. It’s about authentically connecting with your ideal patients — those who resonate with your practice’s values and services. Your dental practice website is the cornerstone of this connection...
Continue Reading >Randi Grant
27 July 2020
25 Facebook Contest Ideas for Dentists
People love to win. They also love to support businesses that actively engage with them. That's why Facebook and Instagram contests are a great way to boost engagement and build good-will with your followers, while expanding your reach to new followers. Plus, they're fun! This list will provide you with 25 specific dental contest ideas […]
Continue Reading >>Randi Grant
14 July 2020
10 Lessons We Learned from Listening to 5,000 Patient Calls
You’re used to us talking about website conversion because, well, that’s what we do. We turn website visitors into new patient leads who pick up the phone and call your practice.
But what happens when they call? It’s up to you and your office staff to…
Continue Reading >>Marcus Biggs
29 June 2020
Why Your Dental Service Pages Aren’t Ranking
For many dentists, their service pages aren’t getting the visibility they could be getting. They’re buried in Google’s search results – and, in turn, they’re missing out on a lot of new patients. Just because your homepage is ranking well doesn’t mean your pages on implants and cosmetic dentistry are doing the same. An effective […]
Continue Reading >>Randi Grant
23 June 2020
The Best Way to Get New Dental Patients Fast
Search engine optimization is a critical component of any successful, long-term digital marketing strategy. But it takes time. It's a long-game to keep your website visible and ahead of your competition in the search engines. So what do you do if you need patients now? The answer is Google Ads. Google's pay-per-click (PPC) advertising platform, […]
Continue Reading >>Randi Grant
8 June 2020
3 Easy Steps to Reactivate Dental Patients Today
No matter what's going on in the world, your community, or your individual practice, there are always patients that need re-engaging. For one reason or another, some patients haven't been coming in for routine care, or they've been ignoring an oral health issue, and it's time to bring them back. Here we'll outline three specific […]
Continue Reading >>Randi Grant
11 May 2020
Mitigating Fear as Your Practice Reopens
Fear. Anxiety. Uncertainty. Words we’ve all been hearing and feeling a lot lately. Which is why it’s important to address an issue that many of you may be facing right now, and that is fear and anxiety in your patients and staff. As practices begin to reopen and restrictions are lifted, you may find that […]
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