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The Cost of Being Generic: Why Authenticity is Your Best Dental Marketing Strategy
In today’s competitive dental market, it takes more than just offering top-notch dental care to stand out. It’s about authentically connecting with your ideal patients — those who resonate with your practice’s values and services. Your dental practice website is the cornerstone of this connection...
Continue Reading >Randi Grant
1 October 2020
Dental Website Content that Produces New Patients
When a prospective new patient arrives at your Smile Marketing website, they want to know one thing: “Is this the dentist for me?” Our job is to help them say, “Yes!”
Continue Reading >>Marcus Biggs
1 October 2020
Why Google Ads are More Important for Dentists Than Ever Before
You may be noticing us talk a lot about Google Ads lately. Why? It’s not to “upsell” you. When you’re running Google Ads, most of the money you spend goes straight to Google for your ad budget.
Continue Reading >>Randi Grant
29 September 2020
The Ultimate Guide to Dental SEO
Today's SEO is all about optimizing your dental practice website and your overall online presence using local SEO best practices to make you findable online. It is important to work with a dental SEO company that uses “white hat” techniques (those recommended by Google), assuring lasting value as the algorithm continues to evolve. Here’s a […]
Continue Reading >>Marcus Biggs
29 September 2020
Do Dentists Need Reputation Management?
Do Dentists Need Reputation Management? The short answer is, yes, dentists need reputation management. What patients say about your practice online is a critical component of generating new patients. Long gone are the days when “real-world” recommendations were the only way to grow your practice. Your reputation, both online and off, is one of your […]
Continue Reading >>Marcus Biggs
9 September 2020
The Top 5 Ways to Get More Dental Patient Referrals
We talk a lot about different digital marketing strategies to get more new patients using the internet. And whilst they are vital for new patient flow, one of the best ways to get new patients easily is through existing patient referrals.
Continue Reading >>Randi Grant
3 August 2020
5 Simple Ways to Build Links Through Your Dental Network (+Free Email Templates)
Link building. You’ve probably been encouraged to do it by your digital marketing provider and found yourself overwhelmed by the thought of it. But you don’t have to be.
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