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The Cost of Being Generic: Why Authenticity is Your Best Dental Marketing Strategy
In today’s competitive dental market, it takes more than just offering top-notch dental care to stand out. It’s about authentically connecting with your ideal patients — those who resonate with your practice’s values and services. Your dental practice website is the cornerstone of this connection...
Continue Reading >Randi Grant
28 April 2015
Local Links for Qualified Dental Website Traffic
When it comes to online dental marketing, local links to your practice website pack a big punch. Links to your practice website show the search engines that your website has authority.
Continue Reading >>Randi Grant
24 April 2015
How to Film Patient Testimonial Videos Yourself!
Patient testimonial videos, if allowed in your jurisdiction, are a fabulous way to show potential new patients first-hand that you have happy, healthy dental patients who are more than willing to rave about your skills.
Continue Reading >>Randi Grant
21 April 2015
Why Dentists Need to Know About Citations for SEO
Have you ever heard of citation marketing? You probably know that links to your website are good for SEO (Search Engine Optimization), but did you know that mentions, without links, of your practice name, address, and phone number on other websites are good for SEO as well? These mentions of your business are known as […]
Continue Reading >>Randi Grant
14 April 2015
YouTube Dental Video Marketing
If you don’t have a YouTube channel for your dental practice, you may want to consider it as another outlet for marketing your practice online. Your YouTube videos can send a great deal of traffic to your website from people who find them when searching YouTube or Google for a local dentist online. A training, […]
Continue Reading >>Randi Grant
9 April 2015
Google Mobile Deadline Nearing. Are You Ready?
Google recently announced that on April 21, 2015 they will be rolling out an algorithm update that places greater emphasis on mobile-friendly websites. With the amount of people performing Google searches on their mobile devices increasing at a rapid rate, with no signs of slowing down, Google is going to cater to this audience by […]
Continue Reading >>Randi Grant
7 April 2015
High Quality Website Content = More New Patients
You’ve spent a lot of time and money on your dental website design. The website looks great and has been live for quite some time now but…nothing. Your site is not producing the amount of new patients that you anticipated. Unfortunately, the aforementioned scenario is all too common. A dentist spends a lot of money […]
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