The Cost of Being Generic: Why Authenticity is Your Best Dental Marketing Strategy

In today’s competitive dental market, it takes more than just offering top-notch dental care to stand out. It’s about authentically connecting with your ideal patients — those who resonate with your practice’s values and services. Your dental practice website is the cornerstone of this connection...

Randi Grant

19 June 2015

Does Your Dental Practice Have Social Proof?

It should come as no surprise that patients like to be referred to healthcare providers. There’s an inherent level of trust that comes along with a referral from a friend or family member. The referral is proof that the doctor is ok, proof that someone else had a good experience. So how do you build […]

Randi Grant

18 June 2015

Dental Website Design Essential #4:
Contact Information

It might seem strange to consider contact information a website design element, but your contact info is so important that it must be deliberately placed within the design of your practice site. If you have a great dental website that has strong content and calls-to-action, your website visitors will want to contact your office. It’s […]

Randi Grant

12 June 2015

How to Respond to Negative Dental Patient Reviews

Have you ever looked up a local restaurant on an online review site before trying it for the first time? In fact, over 85% of patients do online research before scheduling a doctor’s appointment. This makes managing your online reputation imperative because negative reviews can send a prospective patient away before they ever even get […]

Randi Grant

11 June 2015

Dental Website Design Essential #3: Strategic Layout

We’ve covered the role of the call-to-action and the importance of consistency in practice branding when it comes to your dental website design. Today, we’re going to explore layout and the science behind it. If your main goal in having a practice website is to get more new patients, then your site’s layout needs to […]

Randi Grant

9 June 2015

There’s More to it Than Just Unique Dental Content

As we’ve written before, well-written, unique dental website content is a must. Especially if you want to get new patients from the Internet. Not only does unique content help your website’s search engine ranking, it’s also the most important part in the new patient conversion process. But content alone is not enough.

Randi Grant

5 June 2015

Affiliations Can Improve Your Dental Website Design Today

Are you affiliated with any companies or organizations that have built up strong brand recognition? Most dentists are and should be utilizing these affiliations to enhance their practice website’s conversion power.