Blog

Welcome to the Smile Marketing Blog

Subscribe to our blog and get our latest posts delivered right to your inbox.


dental marketing blog
Latest Post

The Cost of Being Generic: Why Authenticity is Your Best Dental Marketing Strategy

In today’s competitive dental market, it takes more than just offering top-notch dental care to stand out. It’s about authentically connecting with your ideal patients — those who resonate with your practice’s values and services. Your dental practice website is the cornerstone of this connection...

Continue Reading >
social-media-blog

Marcus Biggs

11 August 2015

How to Create Visual Content for Social Media

Did you know that visual content is one of the most powerful tools that your dental practice has to engage fans on social media? Long gone are the days of plain, text-based posts. In fact, there is evidence to show that posts with images get much more engagement (shares and retweets) on Facebook and Twitter than posts without images.

Continue Reading >>
Website Design for Orthodontists

Marcus Biggs

5 August 2015

What Your Outdated Dental Website is Telling Patients

An outdated dental website can be a major turn off to both existing and prospective patients. Dated web technology may not only prevent your dental practice website from being found online, but also discourage users from exploring further once they land on your site.

Continue Reading >>
website-graphics

Marcus Biggs

30 July 2015

Grow Your Cosmetic Dental Practice with These 3 Tips

There are numerous ways that you can market your cosmetic dental practice. Maybe you’ve found that taking out ad space in a local publication has served as a solution for empty chairs.

Continue Reading >>
digital-marketing-graphic

Marcus Biggs

24 July 2015

Online Marketing Dictionary for Dentists

Here we share 11 words you might not find in Webster’s Dictionary, but they are essential to understand when it comes to marketing your practice on the Internet!

Continue Reading >>
thinking-man

Marcus Biggs

22 July 2015

Top 3 Marketing Mistakes Made by Dentists

Take a look below at three common marketing mistakes made by dentists today and see if you’re guilty of any of them. If you are, it’s time to reconsider your marketing strategy.

Continue Reading >>
seo-graphic

Marcus Biggs

17 July 2015

On-Page SEO For Dental Practices

A critical aspect of an online marketing strategy is your dental website’s SEO. There are two types of SEO: On-page SEO refers to the efforts you make on your website.

Continue Reading >>