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The Cost of Being Generic: Why Authenticity is Your Best Dental Marketing Strategy
In today’s competitive dental market, it takes more than just offering top-notch dental care to stand out. It’s about authentically connecting with your ideal patients — those who resonate with your practice’s values and services. Your dental practice website is the cornerstone of this connection...
Continue Reading >Marcus Biggs
4 January 2016
The Best Time to Email Your Patients—this New Year!
With the New Year comes New Year’s resolutions, and at this moment your patients are setting self-improvement goals to live better and healthier lives in 2016. Lucky for you, dental care fits the bill.
Continue Reading >>Marcus Biggs
30 December 2015
Out With the Old, In With the New
With the New Year comes a resolution for change—sometimes we strive to eat better, work harder, exercise regularly, or if you’ve got a website, make weekly blog posts. Whatever it is, we do it with the hope that we can make this year better than the last.
Continue Reading >>Randi Grant
20 December 2015
Three Online Dental Marketing Myths Debunked
When it comes to marketing a dental practice online, there are some common misconceptions that could cost you new patients. Today we’re going to clear up three common online dental marketing myths!
Continue Reading >>Marcus Biggs
10 December 2015
3 Reasons You Won’t Get New Patients From Facebook
Believe it or not, we’ve been asked the following question more than once: Why do I need a practice website if I have a Facebook page? While Facebook and other social media outlets are certainly an important part of any successful dental marketing strategy, it’s important to have realistic expectations about new patient performance.
Continue Reading >>Marcus Biggs
1 December 2015
Are Three Websites Better Than One?
Once upon a time, practice management consultants stood behind the idea that multiple websites for a single dental practice meant increased visibility online, higher search engine rankings, and more new patients.
Continue Reading >>Marcus Biggs
23 November 2015
Why Mobile Websites Matter
It’s no secret—by now, you’ve heard that having a responsive, mobile friendly website for your practice is a must. In fact, more than half of all Internet searches are performed from a mobile device. Still not sold? Without a user friendly and engaging mobile website design, you could be missing out on a slew of […]
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