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15 March 2016
Are You Truly Invested in Your Online Dental Marketing?
Investments aren’t always about how much money you sink into a particular venture. Oftentimes, the mindset you have and the time you sacrifice is equally, if not more, important. This is especially true when it comes to online dental marketing expectations.
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26 February 2016
Google AdWords Update: No More Sidebar Ads in Search Results
Google recently rolled out a major update to their AdWords pay-per-click service. They will no longer show ads in the right-hand sidebar of the search results page. In addition to eliminating sidebar ads, they have added a fourth spot to the ad listings at the top of the page.
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23 February 2016
Dentists Need SEO. Great Website Design is Not Enough.
As a dentist, SEO (search engine optimization) probably isn’t the first thing that comes to mind when you think about website design. But if you’re considering getting a new practice website, and you want it to be a source of new patients, SEO needs to be on your mind. A new patient-producing website is a […]
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18 February 2016
Traditional Advertising vs. Digital Marketing
Have you ever considered the difference between dental marketing and advertising? While they may sound like the same thing, there are actually many differences between the two. It’s important to know the differences between old-school advertising and online marketing so that you can create the most effective plan possible for getting more new patients into your dental practice.
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10 February 2016
Four Ways to Keep Your Dental Website “Alive”
Subscribing to a ‘set it and forget it’ thought process can be great when it comes to creating a tasty crockpot dinner – but not when it comes to your dental website. Why? Because launching a practice website is only half the battle.
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20 January 2016
What Patients Really Want to Know When They Visit your Dental Website
From a marketing standpoint, having a dental website that conveys your services to patients, is easy to browse, and features a mobile friendly design is more than just a suggestion.
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