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The Cost of Being Generic: Why Authenticity is Your Best Dental Marketing Strategy
In today’s competitive dental market, it takes more than just offering top-notch dental care to stand out. It’s about authentically connecting with your ideal patients — those who resonate with your practice’s values and services. Your dental practice website is the cornerstone of this connection...
Continue Reading >Marcus Biggs
4 May 2016
The Latest Smile Marketing Survey is in!
Twice each year, we send out a survey to get feedback from our clients. This survey provides insight into how we can better our website service. Here were three of the most popular responses.
Continue Reading >>Marcus Biggs
21 April 2016
Is Your Dental Website Over Five Years Old?
In the ever-changing world of the Internet, your dental website has a limited lifespan. Technology and design trends change so rapidly that after only a few years your website goes into decline.
Continue Reading >>Marcus Biggs
1 April 2016
Google Drops Right Column AdWords
By the time you read this, Google will have completed the implementation of its new page layout, eliminating the AdWords in the right column. Instead, three or four pay-per-click ads will appear at the top of the page above the organic listings.
Continue Reading >>Marcus Biggs
1 April 2016
Moving Your Practice?
In the old days (a mere 10 years ago) moving your practice was mostly about choosing a location with a favorable lease, great drive-by traffic counts, some signage and sufficient parking.
Continue Reading >>Marcus Biggs
1 April 2016
Dark Bali Goes Live
Over the years, Smile Marketing has contributed its online marketing expertise to a number of worthwhile causes. Most recently, we designed the Dark Bali website.
Continue Reading >>Marcus Biggs
29 March 2016
SEO Considerations For Multi-Location Dental Practices
Local search is like the Wild West. You have countless businesses battling over who will get the top spots in search results. But SEO isn’t always easy for dental practices with multiple offices. It requires a strategic blueprint – one that should be established from the start.
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