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The Cost of Being Generic: Why Authenticity is Your Best Dental Marketing Strategy
In today’s competitive dental market, it takes more than just offering top-notch dental care to stand out. It’s about authentically connecting with your ideal patients — those who resonate with your practice’s values and services. Your dental practice website is the cornerstone of this connection...
Continue Reading >Marcus Biggs
3 June 2016
Announcement: New Live Chat Feature
When you have a question or need some help, we want to be right there with you to get it resolved. That’s why we are now offering clients the new Live Chat feature.
Continue Reading >>Marcus Biggs
2 June 2016
How Not to Get Dental Patient Reviews
Consumers have become increasingly reliant on review sites, trusting the opinions of digital strangers as much as they trust a personal recommendation. This is especially true for health care providers. Google is the largest asset (or liability) for your online reputation.
Continue Reading >>Marcus Biggs
19 May 2016
Facebook Advertising for Dentists: Is it Worth it?
Awhile back, Facebook made an algorithm change that resulted in a sharp drop in organic reach. Your posts used to be much more visible to your followers. Building a Facebook marketing budget wasn’t even a consideration. Now your posts are no longer a natural part of your patients’ newsfeeds.
Continue Reading >>Marcus Biggs
12 May 2016
Dental Seminar: 90 Minutes to a Constant Stream of New Patients
Building a patient-generating website isn’t just about getting as many site visitors as possible. Nor is it about ranking at the top of Google for every possible keyword. Learn about our upcoming seminar that addresses how to convert more new patients from your website.
Continue Reading >>Marcus Biggs
4 May 2016
How Copyrighted Images May Get You in Trouble
You’ve heard the adage that a picture is worth a thousand words. When it comes to your website, that’s especially true. But when that picture is under copyright protection, it could mean a considerable financial cost.
Continue Reading >>Marcus Biggs
4 May 2016
2016 Seattle Conference: Teamwork & Collaboration
Taking place in Seattle, WA, the theme of the Smile Marketing annual 2016 conference was Teamwork & Collaboration. During the conference, leaders from each department shared an overview of their team, giving staff members a big picture concept of the company.
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