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The Cost of Being Generic: Why Authenticity is Your Best Dental Marketing Strategy
In today’s competitive dental market, it takes more than just offering top-notch dental care to stand out. It’s about authentically connecting with your ideal patients — those who resonate with your practice’s values and services. Your dental practice website is the cornerstone of this connection...
Continue Reading >Marcus Biggs
19 January 2017
8 Online Dental Marketing Trends For 2017
With 2016 in the rear-view mirror, it’s time to unravel what digital marketing trends are in store for 2017. Take a step back, assess last year’s successes (and potential failures), and look at ways to enhance your online dental marketing strategy.
Continue Reading >>Marcus Biggs
3 January 2017
New Patient Survey Gets a Facelift
The new year will usher in several new features to the Smile Marketing website service. Among those features is an exciting update to the New Patient Survey. Also, the email scheduling feature is now live!
Continue Reading >>Marcus Biggs
27 December 2016
PPC Marketing For Dentists With Multiple Locations
Having multiple dental practice locations can be a big responsibility. You’re always mindful about the performance of each location. Are all your offices producing enough new patients? Are some performing better than others?
Continue Reading >>Marcus Biggs
13 December 2016
The Link Between PPC and Dental Website Design
You might be thinking, “I know I need to advertise my practice online.” Or, you’re thinking, “I’m currently a paying a boatload of money on campaigns that are not producing new patients.”
Continue Reading >>Marcus Biggs
30 November 2016
5 Steps For Creating a Dental Facebook Page
If you have a personal Facebook account, you can easily create a business page for your practice. And you can do so in a matter of minutes. Of course, creating a Facebook page and creating a great Facebook page are two very different things.
Continue Reading >>Marcus Biggs
22 November 2016
Did Your Dental Website Get Penalized By Google?
You’ve worked tirelessly to gain visibility in the search engines. Or, you’ve doled out hundreds, maybe thousands, of dollars anticipating a rise to the top of the search results. And then, poof, your website disappeared from Google.
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