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The Cost of Being Generic: Why Authenticity is Your Best Dental Marketing Strategy
In today’s competitive dental market, it takes more than just offering top-notch dental care to stand out. It’s about authentically connecting with your ideal patients — those who resonate with your practice’s values and services. Your dental practice website is the cornerstone of this connection...
Continue Reading >Marcus Biggs
21 March 2017
How Online Dental Reviews Improve Your “Brand”
Any dentist can claim to be “the best.” But not every dentist can have a robust portfolio of five-star online reviews. When it comes to attracting strangers from the Internet, your online reputation could make or break you.
Continue Reading >>Marcus Biggs
14 March 2017
Google AdWords vs. Facebook Ads For Dentists
Some view Google AdWords and Facebook Ads in an adversarial way. But, in reality, they serve very different purposes. When it comes to advertising, Google and Facebook each have their own strengths and weaknesses.
Continue Reading >>Marcus Biggs
7 March 2017
How Much Does a Dental Website Cost?
When it comes to shopping for a new website, one of the first questions to surface is: How much will it cost me? In short, the cost of a dental website depends on your new patient goals and what you’re willing to invest to achieve them.
Continue Reading >>Marcus Biggs
17 February 2017
Dental SEO Considerations For Multi-Location Practices
Running an effective online marketing campaign for a multi-location dental practice presents unique challenges that single-location practices don’t face. In this article, we will review one of the most important variables: local dental SEO.
Continue Reading >>Marcus Biggs
31 January 2017
Responding to Social Media Enquiries
In the February 2017 Perfect Patients WebinSite, we outline new updates in search marketing, advice on how to respond to enquiries through social media, and a roundup of the latest online marketing trends from January.
Continue Reading >>Marcus Biggs
25 January 2017
5 Dental Link Building Tactics For Local SEO
Domain authority is a deciding factor in determining where you rank on the search engines. Why? Because the authority of your domain indicates trust. And if you want to be rewarded by Google, you must show that you are trustworthy.
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