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26 June 2017
Dental SEO vs PPC: An Integrated Approach
Which is better: SEO or PPC? This is a question we’re often asked. Well, there’s no concrete answer. It largely depends on your new patient goals. Ideally, you marry the two to build a short- and long-term marketing strategy.
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5 May 2017
Sorry, Facebook Doesn’t Produce New Dental Patients
Social media. It’s hip. It’s cool. It’s a sexy marketing channel that’ll produce a flood of new patients for your practice. Right? Sorry, not going to happen. Sure, Facebook has a host of benefits. But there are many misconceptions about those benefits.
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25 April 2017
3 Ways to Manage Your Online Dental Reputation
To build a loyal patient roster, you must have a sound reputation. To get new patients from the Internet, you must have a sound reputation. There’s no doubt. If you’re flooded with poor online feedback, prospective patients are turning to your competitors.
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19 April 2017
Dental Website Homepages That Convert
Where do most prospective patients find you? Typically, it’s your website. What’s the first page they visit on your site? Typically, it’s your homepage. Your dental website homepage is your first impression. It’s the reception room to your practice.
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12 April 2017
8 Email Marketing Tips for Dentists
You’ve written your email, scrutinised each sentence, and racked your brain for the best subject line. You click publish with a sigh of relief. Three days later, you peek at the stats. Your patients aren’t opening or clicking on your emails…
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4 April 2017
Can Your Dental Website Content Be Trusted?
When it comes to content, trust matters. Whether it’s a new blog post or a page about your services, people and search engines must have confidence that everything on your website is current and accurate.
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