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The Cost of Being Generic: Why Authenticity is Your Best Dental Marketing Strategy
In today’s competitive dental market, it takes more than just offering top-notch dental care to stand out. It’s about authentically connecting with your ideal patients — those who resonate with your practice’s values and services. Your dental practice website is the cornerstone of this connection...
Continue Reading >Marcus Biggs
5 May 2017
Sorry, Facebook Doesn’t Produce New Dental Patients
Social media. It’s hip. It’s cool. It’s a sexy marketing channel that’ll produce a flood of new patients for your practice. Right? Sorry, not going to happen. Sure, Facebook has a host of benefits. But there are many misconceptions about those benefits.
Continue Reading >>Marcus Biggs
25 April 2017
3 Ways to Manage Your Online Dental Reputation
To build a loyal patient roster, you must have a sound reputation. To get new patients from the Internet, you must have a sound reputation. There’s no doubt. If you’re flooded with poor online feedback, prospective patients are turning to your competitors.
Continue Reading >>Marcus Biggs
19 April 2017
Dental Website Homepages That Convert
Where do most prospective patients find you? Typically, it’s your website. What’s the first page they visit on your site? Typically, it’s your homepage. Your dental website homepage is your first impression. It’s the reception room to your practice.
Continue Reading >>Marcus Biggs
12 April 2017
8 Email Marketing Tips for Dentists
You’ve written your email, scrutinised each sentence, and racked your brain for the best subject line. You click publish with a sigh of relief. Three days later, you peek at the stats. Your patients aren’t opening or clicking on your emails…
Continue Reading >>Marcus Biggs
4 April 2017
Can Your Dental Website Content Be Trusted?
When it comes to content, trust matters. Whether it’s a new blog post or a page about your services, people and search engines must have confidence that everything on your website is current and accurate.
Continue Reading >>Marcus Biggs
28 March 2017
Dental Search Engine Marketing: Are Google Rankings All That Matter?
Want a rapid expansion of your new patient roster? Just rank on the first page of Google. It’s that simple, right? Not exactly. Sure, ranking competitively on Google is a key asset of your online presence. After all, Google is the number-one source of new patients.
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