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Latest Post

The Cost of Being Generic: Why Authenticity is Your Best Dental Marketing Strategy

In today’s competitive dental market, it takes more than just offering top-notch dental care to stand out. It’s about authentically connecting with your ideal patients — those who resonate with your practice’s values and services. Your dental practice website is the cornerstone of this connection...

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Marcus Biggs

5 May 2017

Sorry, Facebook Doesn’t Produce New Dental Patients

Social media. It’s hip. It’s cool. It’s a sexy marketing channel that’ll produce a flood of new patients for your practice. Right? Sorry, not going to happen. Sure, Facebook has a host of benefits. But there are many misconceptions about those benefits.

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man-typing

Marcus Biggs

25 April 2017

3 Ways to Manage Your Online Dental Reputation

To build a loyal patient roster, you must have a sound reputation. To get new patients from the Internet, you must have a sound reputation. There’s no doubt. If you’re flooded with poor online feedback, prospective patients are turning to your competitors.

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premier dental group

Marcus Biggs

19 April 2017

Dental Website Homepages That Convert

Where do most prospective patients find you? Typically, it’s your website. What’s the first page they visit on your site? Typically, it’s your homepage. Your dental website homepage is your first impression. It’s the reception room to your practice.

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email marketing

Marcus Biggs

12 April 2017

8 Email Marketing Tips for Dentists

You’ve written your email, scrutinised each sentence, and racked your brain for the best subject line. You click publish with a sigh of relief. Three days later, you peek at the stats. Your patients aren’t opening or clicking on your emails…

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working-tablet

Marcus Biggs

4 April 2017

Can Your Dental Website Content Be Trusted?

When it comes to content, trust matters. Whether it’s a new blog post or a page about your services, people and search engines must have confidence that everything on your website is current and accurate.

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website-graphics

Marcus Biggs

28 March 2017

Dental Search Engine Marketing: Are Google Rankings All That Matter?

Want a rapid expansion of your new patient roster? Just rank on the first page of Google. It’s that simple, right? Not exactly. Sure, ranking competitively on Google is a key asset of your online presence. After all, Google is the number-one source of new patients.

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