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Latest Post

The Cost of Being Generic: Why Authenticity is Your Best Dental Marketing Strategy

In today’s competitive dental market, it takes more than just offering top-notch dental care to stand out. It’s about authentically connecting with your ideal patients — those who resonate with your practice’s values and services. Your dental practice website is the cornerstone of this connection...

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copywriting-blog

Marcus Biggs

22 September 2017

3 Critical Items Your Bookkeeper Should Be Reviewing

To successfully grow your dental practice, it’s important to understand the health of your business. This is best done by having an efficient accounting system with the right functionality.

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google-laptop

Marcus Biggs

17 August 2017

A Guide to Multi-Site Dental Marketing

These days, relying on referrals and traditional media alone won’t keep your schedule openings full. Especially if you’re a multi-location practice. Let’s face it, the “Yellow Page era” is over. If you want to maintain profitability for all your locations, you must dominate online.

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dental-marketing-blog

Marcus Biggs

4 August 2017

5 Dental Marketing Mistakes Made By Dentists

Digital marketing is indispensable for just about any business. And the dental field is no exception. Most dentists who dabble with online marketing quickly grow dismayed due to campaigns that produce lackluster results.

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5 Star Reviews

Marcus Biggs

27 July 2017

5-Star Dental Reviews = Better Click-Throughs

Imagine you’re looking for a new accountant. You perform a search on Google. The first accountant you see has 35 raving reviews with an average 4.8-star Google rating. You move on to the next accountant on the list.

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thinking-man

Marcus Biggs

17 July 2017

When to Fire Your Dental SEO Provider

When a prospective patient is looking for a dentist in your area, you’re nowhere to be found. You’ve outsourced your SEO to a third party, only to have your marketing budget ravaged with little or no result. You’ve come to a conclusion.

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domain-web

Marcus Biggs

26 June 2017

Dental SEO vs PPC: An Integrated Approach

Which is better: SEO or PPC? This is a question we’re often asked. Well, there’s no concrete answer. It largely depends on your new patient goals. Ideally, you marry the two to build a short- and long-term marketing strategy.

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