10 March 2015
We all know the big search engines—Google and Bing—but did you know that each search engine has a local search function that can be instrumental in producing more qualified traffic to your dental practice website? What is a Local Search Engine? Local search engines are specialized databases of geographical information pertaining to local businesses within […]
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3 March 2015
Online review sites have grown tremendously over the last few years and people are using them to make decisions about more than what restaurant to go to for dinner. Potential patients are placing an increasing amount of importance on online reviews when deciding which new dentist to see…Will they choose you? In addition to coming […]
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11 February 2015
When it comes to marketing your dental practice online, there is much more to it than having a great website. While a dental website is necessary, it is just one component of creating a successful online marketing plan. The infographic below details the top 5 components necessary to optimize your presence on the Internet and […]
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10 February 2015
Your dental practice website is your chance to make a great first impression on the scores of potential new patients scouring the web for a new dentist. This is your opportunity to convince these website visitors that your practice is the one for them. While there is a lot to consider when creating your website, […]
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4 February 2015
There has never been a time when it has been more important for you and your office staff to be up-to-date on the latest technology trends than it is now. It’s imperative to reach your patients where they are spending their time and in a manner that they are comfortable with, and that means on […]
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20 January 2015
Most dental marketing companies target their services to dentists. Because dental specialists such as periodontists, oral surgeons, and endodontists tend to have largely referral-based practices, it has been the dentists who invest in marketing to new patients.
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13 January 2015
In this day and age, it is imperative for dentists and dental specialists to have a practice website. However, simply having a website for your dental practice doesn't mean that you will generate a significant number of new patients from it. There is an art and science to designing, developing, and maintaining a practice website […]
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6 January 2015
Here at Smile Marketing, we specialize in creating conversion-friendly websites for dentists. We can design and develop a beautiful site and work hard on SEO to ensure your site ranks well in the search engines. What we cannot do is handle the conversion process that takes place in your office. Meaning, once a potential patient […]
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17 December 2014
Less than a decade ago only a small percentage of adults had smartphones with Internet capabilities, making it almost unnecessary to have a mobile website. As you probably know, though, that is no longer the case. In fact, here are a few statistics about the current use of mobile devices:
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