11 June 2015
We’ve covered the role of the call-to-action and the importance of consistency in practice branding when it comes to your dental website design. Today, we’re going to explore layout and the science behind it. If your main goal in having a practice website is to get more new patients, then your site’s layout needs to […]
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9 June 2015
As we’ve written before, well-written, unique dental website content is a must. Especially if you want to get new patients from the Internet. Not only does unique content help your website’s search engine ranking, it’s also the most important part in the new patient conversion process. But content alone is not enough.
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5 June 2015
Are you affiliated with any companies or organizations that have built up strong brand recognition? Most dentists are and should be utilizing these affiliations to enhance their practice website’s conversion power.
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3 June 2015
PPC is a very common acronym in the Internet marketing world that stands for “pay-per-click.” It is a type of online advertising for which you pay each time a person clicks on your ad.
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1 June 2015
It’s important to first remember that you have a brand. In fact, you are the brand. And your dental practice website needs to advance your practice branding.
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20 May 2015
Strategically placed CTA’s guide your visitors through your website and gently encourage them to take the action you want them to take—schedule an appointment.
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12 May 2015
Have you ever heard the terms white hat and black hat? Understanding these key SEO terms could help you avoid Google penalties, or keep your practice site from being penalized again.
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8 May 2015
To attract the attention of your website visitors, investing in professional photographs of you, your staff, and your office is a wise investment in this digital, image-driven age.
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5 May 2015
High quality content is critical to patient conversion rates. To truly make the most of your dental website, it’s important you understand the detrimental effects of duplicate content.
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