28 March 2017
Want a rapid expansion of your new patient roster? Just rank on the first page of Google. It’s that simple, right? Not exactly. Sure, ranking competitively on Google is a key asset of your online presence. After all, Google is the number-one source of new patients.
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21 March 2017
Any dentist can claim to be “the best.” But not every dentist can have a robust portfolio of five-star online reviews. When it comes to attracting strangers from the Internet, your online reputation could make or break you.
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14 March 2017
Some view Google AdWords and Facebook Ads in an adversarial way. But, in reality, they serve very different purposes. When it comes to advertising, Google and Facebook each have their own strengths and weaknesses.
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7 March 2017
When it comes to shopping for a new website, one of the first questions to surface is: How much will it cost me? In short, the cost of a dental website depends on your new patient goals and what you’re willing to invest to achieve them.
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17 February 2017
Running an effective online marketing campaign for a multi-location dental practice presents unique challenges that single-location practices don’t face. In this article, we will review one of the most important variables: local dental SEO.
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31 January 2017
In the February 2017 Perfect Patients WebinSite, we outline new updates in search marketing, advice on how to respond to enquiries through social media, and a roundup of the latest online marketing trends from January.
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25 January 2017
Domain authority is a deciding factor in determining where you rank on the search engines. Why? Because the authority of your domain indicates trust. And if you want to be rewarded by Google, you must show that you are trustworthy.
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19 January 2017
With 2016 in the rear-view mirror, it’s time to unravel what digital marketing trends are in store for 2017. Take a step back, assess last year’s successes (and potential failures), and look at ways to enhance your online dental marketing strategy.
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3 January 2017
The new year will usher in several new features to the Smile Marketing website service. Among those features is an exciting update to the New Patient Survey. Also, the email scheduling feature is now live!
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