Digital marketing is indispensable for just about any business. And the dental field is no exception. Most dentists who dabble with online marketing quickly grow dismayed due to campaigns that produce lackluster results.
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4 August 2017
Digital marketing is indispensable for just about any business. And the dental field is no exception. Most dentists who dabble with online marketing quickly grow dismayed due to campaigns that produce lackluster results.
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27 July 2017
Imagine you’re looking for a new accountant. You perform a search on Google. The first accountant you see has 35 raving reviews with an average 4.8-star Google rating. You move on to the next accountant on the list.
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17 July 2017
When a prospective patient is looking for a dentist in your area, you’re nowhere to be found. You’ve outsourced your SEO to a third party, only to have your marketing budget ravaged with little or no result. You’ve come to a conclusion.
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26 June 2017
Which is better: SEO or PPC? This is a question we’re often asked. Well, there’s no concrete answer. It largely depends on your new patient goals. Ideally, you marry the two to build a short- and long-term marketing strategy.
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5 May 2017
Social media. It’s hip. It’s cool. It’s a sexy marketing channel that’ll produce a flood of new patients for your practice. Right? Sorry, not going to happen. Sure, Facebook has a host of benefits. But there are many misconceptions about those benefits.
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25 April 2017
To build a loyal patient roster, you must have a sound reputation. To get new patients from the Internet, you must have a sound reputation. There’s no doubt. If you’re flooded with poor online feedback, prospective patients are turning to your competitors.
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19 April 2017
Where do most prospective patients find you? Typically, it’s your website. What’s the first page they visit on your site? Typically, it’s your homepage. Your dental website homepage is your first impression. It’s the reception room to your practice.
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12 April 2017
You’ve written your email, scrutinised each sentence, and racked your brain for the best subject line. You click publish with a sigh of relief. Three days later, you peek at the stats. Your patients aren’t opening or clicking on your emails…
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4 April 2017
When it comes to content, trust matters. Whether it’s a new blog post or a page about your services, people and search engines must have confidence that everything on your website is current and accurate.
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