Imagine a promotional channel in which you can target the gender of a prospect, their age, and their proximity to your practice. Now imagine doing so at a very low cost. This is what social media advertising can do.
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14 June 2016
Imagine a promotional channel in which you can target the gender of a prospect, their age, and their proximity to your practice. Now imagine doing so at a very low cost. This is what social media advertising can do.
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9 June 2016
At the recent Search Marketing Summit, it was confirmed that mobile load speed would be a factor in the next Google algorithm update. While page load speed was announced as a ranking factor back in 2010, mobile load speed was not. That’s about to change.
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3 June 2016
Crafting a concise and persuasive message is more difficult than communicating everything on your mind. But as you plug more sentences into your copy and add more elements to your design, the more muddied your message becomes.
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3 June 2016
It’s important to respond to online reviews, particularly if you have a patient who leaves negative feedback. Making a thoughtful response to online reviews shows you acknowledge patient concerns and that you are proactive in improving their experience at your practice. But due to privacy policy regulations, you have to be careful. The health profession […]
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3 June 2016
When you have a question or need some help, we want to be right there with you to get it resolved. That’s why we are now offering clients the new Live Chat feature.
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2 June 2016
Consumers have become increasingly reliant on review sites, trusting the opinions of digital strangers as much as they trust a personal recommendation. This is especially true for health care providers. Google is the largest asset (or liability) for your online reputation.
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19 May 2016
Awhile back, Facebook made an algorithm change that resulted in a sharp drop in organic reach. Your posts used to be much more visible to your followers. Building a Facebook marketing budget wasn’t even a consideration. Now your posts are no longer a natural part of your patients’ newsfeeds.
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12 May 2016
Building a patient-generating website isn’t just about getting as many site visitors as possible. Nor is it about ranking at the top of Google for every possible keyword. Learn about our upcoming seminar that addresses how to convert more new patients from your website.
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4 May 2016
You’ve heard the adage that a picture is worth a thousand words. When it comes to your website, that’s especially true. But when that picture is under copyright protection, it could mean a considerable financial cost.
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