Hiring a top notch dental office team is crucial for attracting and retaining new dental patients, yet hiring talented staff is harder than ever.
However, there are simple yet effective strategies that a dentist can use to stand out as a reliable, family-friendly employer to appeal to the right talent.
It all begins with adding a careers page to your website. And while that may sound straightforward, many dental practices miss this step.
Even though a careers page isn’t primarily aimed at new patients and will rarely result directly in new patient appointments, it can still add significant value to your website and enhance your SEO, whether you’re actively hiring or not.
Find out why…
I'm Not Hiring, Why Should I Have a Careers Page?
Your careers page offers a platform to celebrate your values and promote yourself. Sometimes a patient might visit your careers page. They, or someone they know might be looking for a job, and often, they can learn more about who you are and how you operate by seeing what you look for in new staff members.
When you use the careers page to promote those values, you can also highlight your dental expertise, which aligns with Google’s EEAT guidelines and is a plus for your site SEO-wise. Similarly, a careers page shows that you’re not just a dentist; you’re also an employer, which enhances your credibility and "authority" in the eyes of Google and your patients.
Moreover, a careers page increases the number of pages on your site, moving you one step closer to having a larger website footprint than your competitors. It also represents more opportunities for you to link to other areas of your website.
What To Put on a Dental Careers Page
It’s easy enough to list your open positions, but that should be the bare minimum.
Career pages that go above and beyond connect with the most ambitious workers, especially if a little time is invested in an introduction, information about what it’s like to work in the office, testimonials from current employees, and more. This level of consideration towards future hires doesn’t just impress your future staff; it also shows patients the care you put into selecting the right team for their dental needs!
Example: St. Leonards Square Dental
Share An Inspiring Introduction
The careers page is your opportunity to showcase how you stand out in the local marketplace.
- What makes you the best dentist?
- What makes you a good employer?
- What are your hopes for your employees?
- What do you do to facilitate a positive work environment?
The best careers pages include an introduction that talks about the practice’s origins and what they offer potential hires in terms of opportunities and benefits. You can share what you value in your employees and the kind of environment they will be working in.
Example: Mills Dental Care
Applicants who see your values reflected in themselves will feel even more compelled to apply and patients who visit the page will appreciate the thought you put into creating your office culture!
Go The Extra Mile to Attract The Right Candidate
- Show What It's Like to Work in Your Office
Talk about and show what it’s like in your office! Consider adding a photo slideshow of you and your team in action, or include a YouTube video where you discuss working at your practice.Example: Bridge Road Dental
- Make it Easy to Submit an Application
Job applicants are likely applying for multiple jobs. Be clear about the position requirements and what is needed to submit a strong application. Make it super easy for them to submit their application either by email or with a custom form.Example: Willsmere Dental
- Hit a Home Run – Share an Employee Testimonial
Hearing from employees can really seal the deal when finding the best workers. Testimonials from trusted employees, past and present, show that you walk the walk.
Finally – Make Sure Your Website Shines
This article has assumed that you already have a website that celebrates you and your practice, but if it’s been a while since you’ve had a new website design, you might want to consider an update that includes all the latest conversion strategies and SEO best practices.
A website is an important practice tool. An outdated one sends the wrong message to potential hires (not to mention patients). If it’s not up-to-date and easy for patients to find the information they need, that can mean more work for front office staff answering questions or assisting confused patients. Savvy job seekers will choose a position with a dentist who understands the importance of a current, vibrant website.
Attract Patients and Reliable Staff With The Latest in Dental Digital Marketing
Curious whether your website could be more effective?
Book a Strategy Call today for a free no-pressure consultation with Smile Marketing.