Bill Esteb
Co-Founder

How did Perfect Patients begin?

Got a phone call from this fellow from Perth, Australia who was looking for chiropractic content for his spouse's website. We decided to meet four months later when I was going to be in New Zealand for a speaking gig. We sat in my hotel room for two days talking about the possibilities. And the rest as they say, is history.

What do you enjoy most about your job?

Troubleshooting, problem solving and finding creative solutions is when I'm at my best. I still have a hand in writing the content and making sure that chiropractic principles are well represented in the newsletters, blog posts and other patient-facing content. The biggest thrill is reading the comments from actual patients who were changed in some way because of something that they read on their doctor's website.

What do you like to do in your spare time?

When I'm not in front of a computer I putter in my organic greenhouse garden, try to prevail over the lawn and tend to my new beehive. Because of the local bear population I have to protect the hive with an electrified fence.

What might people be surprised to find out about you?

I have flown 2,000,000 miles on United Airlines and along the way have collected over 217 different Do Not Disturb doorknob hangers from hotels around the world. (Which, by the way, is not always effective at stopping hotel housekeeping staff from waking you up in the morning.)